Why You Need a Trademark to Get Funded
If your company is looking for funding, there’s one thing you need to have in place: a trademark. We're talking about why it's so important, what makes investors care about it, and how to get ready for funding.
why investors care
A lot of people mistakenly think their trademark rights are worthless. They’re a legal right that many people aren’t familiar with, so they don't bother to protect them. But IP rights are actually worth a lot of money. The #1 asset on a company balance sheet is typically a trademark. So, it makes a lot of sense to lock down your trademark.
Without a trademark, another company can swoop in and start using your company name. At that point, you have two options: fight it or rebrand. Both are going to cost you a lot of time and money. Investors don't want any part of that nonsense. It means a hit to the company value and often a public relations nightmare. To avoid it, investors will conduct a thorough investigation of your company to make sure you own your trademark. Without a trademark, they’re going to pass on funding your company.
What is a trademark?
A trademark is federal property right. You register your "mark" with the US Patent + Trademark Office and they give you the exclusive right to use that mark within your product category. That means your mark is off limits to your competitors.
A trademark is your company's #1 asset. It's the source of your brand's strength. And a strong brand = strong sales. A trademark makes the time + money spent on branding and marketing worth it because the trademark owner is the only one who can profit from the brand.
You can trademark your company name, logo, slogan, domain name, personal name, product name, hashtags.
how to own your trademark
You'll need to make sure your company name is protectable and available. That means calling in an expert to run a complete trademark search and file an application. If you're ready for a trademark, we're here to help. We offer free consultations to start the trademark application process. We also offer complete trademark filing services.