How to Protect Your Brand at a Tradeshow

 
 

You created a gorgeous brand, designed genius products, and invested a lot of money to exhibit at a tradeshow.

But, if your brand isn’t protected, then anyone who sees your company name, logo, and products can register them and legally demand that you stop using them. Or you could already be violating someone else’s trademark and be forced to rebrand just as your company gains momentum.

Here's how you avoid that headache:

 

1. Get a trademark

A trademark is federal property right. You register your company name or logo with the US Patent + Trademark Office and they give you the exclusive right to use that mark within your product category. The first person to file a valid application has the rights to the name. This will prevent the thousands of attendees, and competitors, at the tradeshow from stealing your ideas.

 

2. Don't allow photos

It's common to see a sign preventing photos in a tradeshow booth. Companies are notorious for sneaking photos of innovative products or branding to take home and replicate...only to show up at the next tradeshow with a duplicate product or brand. Large companies in every industry send representatives to walk the show and spot new trends to replicate. Prevent this ahead of time by politely enforcing the no photos rule.

 

Bottom line

There are more businesses than at any other time in history. If you don’t protect your brand, it’s only a matter of time before someone else does…and forces you to rebrand.

If you're ready for a trademark, we're here to help. We offer free consultations to start the trademark application process. We also offer complete trademark filing services.

 

 
BlogNicole SwartzLegal, Grow