How to Become an Influencer
It’s all about the influencer!
And guess what? The market is still growing! It’s not too late to become a social media star who’s paid to travel the world and share her favorite brands. Here are our favorite tips on how to get started...
1. Start your company
If you’re operating a business without registering as an LLC or Corporation, you’re taking a big risk. Your personal assets can be taken to pay your business debts. That means you can lose your car, house, and bank account on a product injury, a bad business deal, or a freak accident. Is it likely? Probably not. Is it worth all that risk to save a few hundred bucks on registering? Definitely not. Register your company with the state and follow certain formalities, so only your company assets are at risk.
Youʼll start by completing the state paperwork to register your entity. First, you'll need to decide what kind of entity is the best fit for you.
2. Lock down your brand
A trademark allows you to own your brand. It means you're the only company who can use your company name, logo, slogan, domain name, personal name, product name, or hashtags. Here's why it's key: without it, you can be sued, forced to rebrand, or have your customers stolen by copycats.
Trademarks give you the exclusive rights to use the name nationally. So if someone else registers your trademark, they’ll own the rights to your name nationally. You'll only be able to use it in your geographic region (typically your city). That's not ideal!
Think about how many brand pieces feature your company name: your website, social media, business cards, products, marketing materials, press links, inventory, etc. If you want to operate nationally, you'll need to change all of that + pull back all inventory with the brand on it, or possibly pay monetary damages. You'll lose customers, money, and valuable momentum.
Bottom line: if you’re building a brand, you need to trademark it asap!
3. Create a blog
It’s 2018 so you need a gorgeous branded website to attract your followers. You’ll also need personalized website policies to protect your bottom line.
Thinking it doesn't matter? Think again! Your policy tells customers what they need to know about browsing your website. You'll want to spell out the rules for using the site, sharing content, and where users can contact your company. If you run an ecommerce site, make sure to spell out how you handle orders, returns, and shipping.
4. Reach out to brands
It’s really exciting to work with your favorite brands and there’s no reason to wait until they approach you. You can send brands a pitch email that spells out your audience numbers + demographics, rates for different promotions, and ideas for collaborations. Brands are busy and they’ll appreciate that you’ve done this work for them.
It’s also a good idea to come with an endorsement contract. If you’re working with small to medium brands, then you’re not likely to receive a contract from them. But you still want to lock down the agreement on what types of content you’re creating, what platforms, what level of permanency the posts must have, and the payment terms + timeline. Many types of contracts need to be in writing to be enforceable so you want to use a contract because it ensures you’ll always be paid for your work.
5. Promote your blog
There are so many ways you can market your brand. You can use instagram, Facebook, Snapchat, Twitter, YouTube, email newsletters, and influencers to promote your brand online. Find out where your customers are online and join them!
You can also ask to appear or speak at industry tradeshows like Blog Her or Magic the Show.