How to Find Press + Speaking Gigs
Press + speaking gigs help you grow your business.
They make you stand out as an expert.
They build trust and audience loyalty.
And they expose you to new audiences.
But it’s not enough to wait around for the press to notice you.
You’ve got to get out there and make it happen.
Here’s how we find our press + speaking gigs…
LISTEN TO THIS WEEK’S EPISODE
The press are busy people.
And I know you’re thinking they’re going to find you out of the blue. But that’s not how it happens.
You have to put yourself out there.
You have to send a pitch. You have to apply to speak.
I know it’s so scary to do that.
But to grow your business, it’s just something you have to do.
So makeover your mindset and go get it.
Find Your Goal
Do you want sales or street cred?
You’ll pick a strategy based on the goal.
For sales, you’ll want places that fit with your niche and have a deeper connection with your audience.
For street cred, you'll reach out to larger publications at the top of your industry.
Go big or go home!
Find Your Press
Do some research on press + speaking opportunities in your industry.
You're looking for anything that helps you reach those goals.
It can be magazines, blogs, podcasts, influencers, conference, anything.
There's nothing too big or too small!
Make a List
You'll want to keep a list of all relevant press + speaking opportunities.
Create a spreadsheet with the names, dates, locations, and contract info.
This makes the followup so simple.
Pro Tip: if you can't find contact info on the website, try LinkedIn!
This is the time to open every HARO email.
It's the time to send out pitch and speaking emails.
It's the time to complete online submissions.
Do it all now so you can book press + speaking.
And then return to running your business.
It's our downloadable guide to help you book more press + speaking gigs.
You’ll create a strategy for large press.
You’ll create a strategy for sales press.
You’ll plan your dream press list.
If you want more press + speaking, you need to know these tips!