How to Ask for Testimonials, Reviews, and Referrals

How to Get More Testimonials, Reviews and Referrals

It’s the best feeling when you have happy customers.

I think the only thing better is when they love you so much that they tell everyone.

A referral from a current customer is way more likely to turn into a sale than someone who has no connection to you. That’s because social proof is the highest trusted source.

They trust the person referring you, so they automatically trust you.

It’s more proof that keeping your customers happy is the best way to get new clients.

And there’s a few great ways to do that…


  1. Testimonials

Testimonials are obviously important to add to your website or social media. We all know that.

We have testimonials on the homepage and we feature them on social media weekly.

But what does a great testimonial need to say?

I’d start by making sure the client and their project are aligned with your dream client.

When your dream client is coming to you, what problem do they have? And how are they looking for you to solve it?

Find a testimonial that highlights that transformation.

2. Reviews

I think letting customers leave their own reviews is actually more trustworthy than testimonials. I think it converts better. At least it does for me as a consumer.

Think of Amazon reviews. You know the results are honest (mostly) and they’re not vetted by the company to give a glowing picture of the product or service. You trust them.

In fact, they’re the first thing I look at when I go to Amazon. Before I look at the product description or the photos. Show me the reviews!

You can do the same thing on your website. There are third party add-ons that you can use to allow verified buyers the opportunity to leave a review.

Make it part of your buying process. You can send an email a week or so after they’ve purchased a product or service. And you should give them something in exchange for their time, like a coupon or a sample. That will encourage them to actually leave a review.

But what if it’s a bad review? It happens. Respond to it as best you can, apologize, or shed light on the situation. I typically respect those answers the most.

3. Referrals

Ahh referrals. Everyone is afraid to ask for them but everyone loves to give them.

When you’ve had a great experience with a business, you’re going to share it on social and with your friends. And it’s the same when you’ve had a bad experience.

I think the referral process starts with providing a great customer experience. Really going above and beyond for your clients. Beyond the basic product or service that you’re providing.

Underpromise and overdeliver.

Once you’ve done that, you can ask for a referral.

I like to send an email at the end of the process. It lets clients know that we can help in a few other areas and that we’d love it if they could share our information with other dream clients.

The most common response we get is, I didn’t know you were accepting new clients. People love to share but they don’t always know you’re looking.

So just ask.

You can also make this easy by creating a shareable experience. Whether it’s products, services, or a physical location, think about how you can make it shareable on social media. 

Maybe you can offer an incentive for sharing on social or referring people.

That means your customers will share on social media or with friends. You don’t even need to ask!

Free Download: How to Book More Clients

When I first started my business, I had this crazy idea: I would launch my website and automatically get clients.

Two years later, I realize how silly that sounds.

It takes a proven sales strategy to book clients. And I’m sharing mine!

In this guide, you’ll learn…

  • How to find your dream clients

  • How to talk to them about their problem

  • How to convert them with a solution

  • How to keep them happy