How to Pitch Partnerships
We hear from so many women that they struggle with approaching other companies with partnership ideas. So we reached out to one of our favorite clients (who also happens to be a top influencer!) and here's what she suggests:
1. Start with light stalking
Do some good old fashioned internet stalking to find brands you think would fit your audience. Follow your favorite influencers and see which brands they are representing. You can also find brands through third party apps like RewardStyle or Tribe.
Don’t be put off by the number of followers a brand has (or doesn’t have). Many large brands love working with micro-influencers because of the high engagement rates and many small brands are investing a lot into influencer marketing right now. If it’s the right fit, you can make it work!
2. Create a spreadsheet of brands and their contact information
This will make it so much easier to manage who you’ve contacted and who you need to follow up with. You can usually find contact information at the bottom of brand websites or in their Instagram bio. We recommend columns for initial pitch, a two-week followup, and quarterly follow-up.
3. Prepare your media kit
Your downloadable kit should include your social media accounts, number of followers + engagement rates, suggested partnership opportunities, past brand partnerships + success rates, and your partnership rates. You can include it on your website and attach to pitch emails.
Head to the websites of your favorite influencers to download some samples!
4. Reach out and say hi!
This is where most influencers get stuck. It’s scary to cold email a brand but the worst thing they can tell you is no! Here’s the four-step approach that our influencer clients swear by:
---Start your email with how you found their brand (an awesome instagram post or a friend who was using the product.)
---Tell them exactly why you love their products. This is important: no generic phrases here! Mention that their mission to empower women fits in so well with your degree in women’s studies or that you love how their hair products are formulated for curly hair like yours.
---Next, you’ll want to explain how that will translate to your audience loving it as well. You know your audience...how will they react to the product and why.
---Lastly, suggest a thoughtful partnership opportunity that would work with your audience + their products. That makes it so much easier for them to say yes to your partnership, as opposed to thinking up ideas themselves.