How to Stop People from Copying Your Brand
Copycats are the worst
They're a major drain on profits, time, and energy. Luckily, there's a few easy ways to stop copycats asap:
1. If you don't have a trademark or copyright yet, get one!
When you see similar brands popup, it's time to think about protecting.
This is the best way to protect your brand + your work. It ensures that you can actually stop copycats from stealing your ideas.
Without protection, there's not much you can do to stop competitors from taking your work.
2. If you have protection, send a cease + desist letter
If you already have a trademark, you have a responsibility to stop copycats immediately or your rights can be taken away.
You'll likely need to send a cease + desist letter or email telling the copycat to stop using your work or face legal action. Always review this letter with an attorney before sending to make sure it's appropriate and correct, as you could face legal action for incorrect letters.
If they don’t respond, talk with your attorneys about taking legal action to force them to stop using your brand + to receive damages.
3. Keep it off social media
I get it. You want to let the world know that you are the original brand and they are the duplicate. But there's a few big reasons why that could backfire:
First, if you don't own the legal rights to use your brand via a trademark, then anyone is free to use it. There's nothing you can do to stop them. And attempting to enforce your "unofficial" trademark rights by blasting people online can constitute cyberbullying.
Second, you can open yourself up to a lawsuit by posting about it. If you tell 50k followers that someone stole your brand and they've never even heard of your company...you've just defamed another company to 50,000 people. And that company probably has the screenshot to prove it. That's a big lawsuit.
So keep it classy and stick to the remedies above.
Ready to protect your company?
Apply for a Complimentary Consultation. We'll chat about your company, create a strategy to protect it from competitors, and answer any questions along the way.