Let's Talk About GDPR

 
 
Let's Talk About GDPR
 
 
 

 We've been getting this question a lot lately! Here’s what you need to know:

 

1.  GDPR is a European regulation

It just went into effect (and it’s probably blowing up your email, amirite?!) It requires companies to protect user data in certain ways and imposes strict penalties on companies who don’t comply.

It only applies to companies who are doing business with European customers or who are advertising to European audiences. If you have a European following, it's best to check into it.

 

2. It protects user data

That means you're required to tell website users exactly what you're doing with their information. By information, we mean user name, address, photos, and even their IP address. There’s a few places you’re likely collecting user data:

 

--Your website + mobile app

There are many data collection activities that your website will need to explicitly state: like tracking cookies, telling users where they can opt-out of data collection, knowing exactly what data you’re collecting, etc. The best way to stay on top of it (and avoid the hefty fines) is to have a website privacy policy in place.

Also, a lot of the data collection is actually done by your web host (squarespace/shopify) so make sure they’ve updated their policies as well.

 

---Your newsletter

There are a few requirements for newsletters. You’ll need to:

  • add a double-opt-in

  • add contact information for the newsletter owner

  • add that recipients can unsubscribe or update their data anytime

  • send newsletters only to users who have specifically agreed to the opt-in

  • Collect data only for customers who specifically agreed via a separate opt-in

 

3. Update your customers

Then, as I'm sure you've been seeing in your email inbox, if you update anything in your user data settings, it's advised that you email subscribers to let them know you've updated your policies.

The best way to stay on top of GDPR (and avoid the hefty fines) is to have a website privacy policy in place.

Looking for Website Policies?
 

You can download our Sample Website Policies for a terms + conditions and privacy policy that you can customize for your website.

 
 

 

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Nicole SwartzLegal